Everything about the program, including the price, before you spend 45 minutes with me. Most sales calls hide the number until minute 40. I think that's how this industry earned its reputation. Read this in 4 minutes; if it's not for you, releasing your slot takes one click and zero hard feelings.
We fix the reason nobody's finding you: content built on someone else's story, aimed at nobody in particular. And we lay the funnel underneath so month two has somewhere to send buyers.
The month almost nobody teaches, and exactly where most course sellers die: everything's great until the price comes up, then it's ghost. Crickets. Not anymore.
Lives come LAST, not day one, because going live to an audience that doesn't exist yet is how everyone else burns out. By now you have the audience and the close. So we amplify.
No upsells. The price covers everything listed above, all 12 weeks. Financing through Klarna or Afterpay is available at checkout; their terms vary by person.
Complete the weekly assignments. If you do the work and haven't made your first sale by the end of the 12 weeks, full refund.
And when the cohort ends, I publish the whole group's results. All 20. Win or lose. Judge this program by that data, not by my marketing.
Nobody sees your answers but you. But if any of these is a no, our call will end the same way this page does, so save yourself the 45 minutes.
Also not for you if: you're chasing get-rich-quick. The goal is real: about one sale a week by the end. Life-changing for most people. Not a Lamborghini.
I'll ask about your situation: what you sell, what your content is doing, where your sales die (for most people, the DMs), and what you actually want this business to do for your life. If I believe I can get you there, I'll map the three months onto your specific situation, and you decide. You already know the price, so there's nothing to brace for.
And I turn people away. If it's not a fit, I'll say so on the call and point you somewhere better. Taking money from someone I can't help is the exact thing this program exists to fix.
Whichever one you already own. Most people I talk to have bought three or four programs; The 20 works with any of the major digital marketing courses. You're not buying another course here, you're building the skill and the audience that can sell any of them, so you're never dependent on one course, one guru, or one trend again.
You're exactly who this is built for. About 95% of the course sellers I talk to have never made a sale to a stranger. Being stuck after doing all the things isn't the disqualifier; it's the entry requirement. What disqualifies people is on the checklist above, and "no sales yet" isn't on it.
Some of the people I coach are in their 50s, 60s, and 70s. Your story and your life experience are the asset in this program, not a handicap, because we sell with YOUR story, not a 22-year-old's. The buyers on TikTok are your age too.
Not until month three, and by then you'll have an audience worth going live for. You do have to be on camera in regular content from early on. That's the one thing I can't work around, which is why it's question one on the checklist above.
This is designed around you. Every coaching call is recorded, the weekly check-in with me is in your private channel on your schedule, and the daily action steps exist so your 1-2 hours go into doing instead of figuring out what to do.
Fair question, and I'd rather show you than tell you: 20 people total, a weekly check-in with me personally, monthly audits of your actual account and DMs, a refund if you do the work and don't sell, and the whole cohort's results published at the end, win or lose. No program that plans to ghost you volunteers to publish its own results.
Then the waitlist opens, and if someone drops out in the first two weeks, the top of the waitlist takes their seat. If you miss this one entirely, there will likely be another cohort after October, and the community is open year-round in the meantime.
There are 20 seats and more call requests than seats.
Nothing else to do. Show up to our call, camera on, and bring your questions. I'll have already looked at your account.
Cancel through the link in your booking confirmation so the slot opens up for someone else. That costs you nothing with me. Zero hard feelings, and I mean that.
If the money question stopped you, do not borrow your way around it. Join the Create & Convert community ($40/month), run the 14-day challenge, and get your first stranger sale on the cheap path. The 20 will run again after October. Show up between now and then, and you'll walk into the next cohort in a completely different position, and I'll remember you did it right.
The 20 is an educational coaching program that teaches content, marketing, and sales skills. It is not a business opportunity, franchise, multi-level marketing program, or get-rich-quick scheme. We make no guarantees of income, business success, or specific outcomes.
Any figures or timelines referenced on this page (including "about one sale a week" and the monthly milestones described in the roadmap) are program goals and reference points, not what every member earns. Many members will earn less. Some will earn nothing if they do not apply the work. Your results will depend on your effort, time invested, prior experience, the course you choose to sell, market conditions, and factors outside our control. Most people who buy educational programs do not earn money from them.
The only guarantee offered is the refund policy described above: complete the weekly assignments, and if you have not made your first sale by the end of the 12 weeks, you receive a full refund. This is a refund guarantee, not an income guarantee. Aggregate cohort results will be published at the end of the program; individual results within that data are not representative of what any future member will earn.
The 20 is intended for adults pursuing supplemental income or a career transition whose budget can comfortably carry their chosen payment option regardless of program results. Nothing on this page should be read as a guarantee that this program is appropriate for your financial situation. If this purchase represents financial risk for your household, do not apply, and consult a financial advisor before considering any program at this price. Third-party financing (Klarna, Afterpay) is offered by those providers under their own terms; review their fees and terms before choosing that option.
If you would like to see the substantiation behind any figure or timeline referenced on this page, email tony@contentwithtony.com and we will provide source data within 5 business days.
The 20 teaches skills used to sell third-party courses as an affiliate. Some courses, products, and services referenced in this program are affiliate offers. If you purchase through those links, Tony DiBernardo earns a commission at no additional cost to you. Affiliate relationships do not change pricing, terms, or product access for you.